10 Tips to Grow a Successful Video Membership Business
Imagine you are a creator wondering how to turn your ideas into a successful video membership site. Even though you are well-equipped with all the ideas floating in your mind about launching your own membership business, you have no clue where to start….
Membership businesses are a great way to develop revenue and grow your channel with loyal members who are willing to pay for your content. And no matter what content you create, there is always a membership business waiting to be created. Have you wondered how to build a membership business as a creator? Or have you been struggling with the memberships?
In this blog, we will discuss how to grow a video Membership business from scratch for creators.
What is a Video Membership Business?
A video membership business is a type of online business where people pay (monthly/yearly) to get exclusive access to videos or other premium content.
In simple language, it is like a private video club on the internet — only members who subscribe can watch their special videos, join sessions or access certain other perks.
For example, Skara helps to build a Video Membership Business by giving a no-code platform that you can build in some minutes.
Why is launching a Video Membership Business worth it?
First and foremost, the video membership business is a great way to monetise your content. Video memberships provide a fairly direct revenue stream, thus generating a recurring revenue. Thus, with a fixed Membership business, your revenue grows exponentially as your audiences grow with time.
A video membership makes your membership twice as valuable, as it becomes a community to interact with peers and build a connection with the creator while viewing the premium video content, along with a pool of private members to share their stories with other members and a deep longing for the creator’s next update.
Creators enjoy their creative freedom and have full control over the content while staying on their own platform. It provides freedom to the members to view their content giving them the options to choose from different subscription packages and their personal choice of viewing experience - be it on mobile, laptop or TV, according to their convenience.
Tips for launching a Video Membership Business?
Choose Your Niche
You need to decide what your video will focus on and who they are for. Whether it be fitness tutorials, photography classes, cooking lessons, gaming or teaching.
A clear niche attracts the right audience who will actually pay for your content and will stay, even if you change platforms.
Start with Free Content
It is essential to build trust with the audience by sharing free videos on platforms like YouTube, which is great for discovery and easy to build a community with your content. This helps people to view your quality and value of your content, and can be a quick sneak peek into your work. Quick, short 1- minute videos will force the viewers to subscribe later for more exclusive content.
Offer Real Value
Instead of setting a high price for a less valuable service to the audience. One must offer something exclusive that can only be watched by the members-only community, not to be found free anywhere. This will make them feel special and will also make a bond of trust and reliability.
Choose the Right Platform
Choosing the right platform is important to build your video membership website. Often a detailed research helps in picking the correct platform that suits the goals and audiences. One can easily start with a YouTube Membership if they already have a channel with a decent number of followers.
Owning an individual website/app can also give full control and branding, like Skara provides a no-code platform for video creators to launch their services by delivering videos to an audience with or without the option to monetise.
Regular Updates
Updating your members from time to time through a post or a quick Q&A session helps engage with the members. Regular updates and videos establish consistency with the members. This also helps them to subscribe to your channel when they know that your content is posted regularly and that they will not miss an update.
A quick tip: Consistency brings loyalty.
Set the right price
One should start with an affordable price at the beginning, then set a higher price for premium content based on its value. You can start your pricing as such –
- Fitness Content - $12 - 29/month.
- Educational Content – $18.89 - 32/month
- Entertainment Content – $7.89 - 12/month
Do remember: Start less, strive much!
Build a Community
Before building a video membership business, one should have a platform where they can build a community. Community is a medium where you can encourage discussions, keeping them engaged through connections among members. A community will help to bring subscription members as they remain hooked to the creator’s content and will not miss an update.
Collect feedback
Members who stay from the very beginning become a family that stays together and brings the best in you. Feedbacks help to engage and also build strong ties. Ask your members what they love and what they want to see more of your content. With the help of Google Forms and polls, they can easily reach out and can navigate you into creating more content that they truly value.
Promote smartly
Make them restless to know more about what is brewing in your videos which they will get access to only when they subscribe to the channel. A short video or a reel on Instagram can remind them of the membership and invite them to watch the full video in your subscription channel.
Reward your Loyal Members
Rewards like special discounts on Membership Subscription Plans and exclusive thank-you videos dedicated to the members will motivate them to stay in the subscription package in the long run.
How will Skara help your Video Membership Business?
Building a video membership business might be a daunting task for many. But this is how Skara comes to rescue. Skara provides a platform where you can create your own membership or an OTT website and mobile app without having to build it from scratch. Skara supports creating subscription plans (monthly, yearly) for video content. You can create different subscription tiers based on your offerings. You can have full control and depend on the plan by keeping 100% of what you earn from your subscribers. Skara emphasises owning your audience rather than being at the mercy of platforms that run on algorithms.
This is how your membership site and app will look in Skara
Conclusion
It is seen mostly that video membership acts like a community, not just a subscription platform. People stay for the connection and not just for the content. Hence, effective community-building and just some mindful execution are essential for launching a video membership business.
FAQs
- What kind of content works best for a video membership?
Anything that helps, like fitness or yoga, educational lessons, music tutorials, business or career training, lifestyle and motivational videos are some of the content that works best for a video membership.
- Do I need a bigger audience to start?
You don't have to have a bigger audience. You can start small, even with a small loyal following; what matters is the trust and value, not just the numbers.
- Which platforms can I use to start my video membership?
Platforms like YouTube, Patreon, whichever works better for your video membership business. You can also build your own website using Kajabi, Teachable, Mighty Network or Skara.
