Consider These Steps To Build Your E-learning Course

Growing Demand For Online Education In India

From schools and universities to independent businesses, academic professionals are making the transition to digital. As per the IMARC Group, India’s e-learning market size reached USD 8.2 billion in 2024 and is projected to reach USD 22.6 billion by 2033, with a compound annual growth rate (CAGR) of 11.36% between 2025 and 2033.

One of the reasons why e-learning is in high demand is its flexibility. Learners prefer to learn at their own pace and convenience. This approach is beneficial for both students and working professionals who seek to upskill or reskill after their school, college or work hours. Over 74% of Gen Zers prefer online education for its flexibility, accessibility, and access to new career opportunities.

Given that mobile phones have become an essential part of our everyday lives, accessibility is a top priority for e-learning institutions. Students can use their smartphones to access the curriculum at any time and from any location.

Key Aspects To Consider When Creating An Online Course

As online learning gains popularity, the market is getting more competitive. Online course creators constantly strive to stand out from the competition and attract potential students.

We'll look at the key elements to help you grow and prosper:

1. Make Sure You Have A High-Demand Topic

You've decided on a topic, but how can you tell if people are interested in it? The first step is market research; by searching for your topic on Google, you may determine which competitors are offering the same course. Remember that the more frequently a specific course is created, the higher its demand.

Second, to understand how many people are actually interested in acquiring the skill, you must first act like a student yourself. You can check online e-learning forums, join Telegram, Reddit or Facebook groups to figure out how well people understand your topic.

You may also find that certain students lack clarity on the subject; note them down and plan a lesson around them. This helps you differentiate your course by directly addressing common student struggles that existing courses might miss.

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2. Create A Dedicated Video Website

Publishing your educational content on video streaming websites helps you reach a wider audience. Hence, it is essential to have your own video website that simplifies video hosting (storing, managing, and delivering videos easily) and ensures smooth playback with no delays.

Additionally, with features like customization, these websites give your brand a unique personality. Your website can be made to look the way you want it to; you can design the logo, company name, website title, and everything else your heart desires.

Advanced analytics also plays a crucial role here. You can keep track of your course performance, including lesson watchtime and lifetime or monthly video views.

Video streaming websites are more than just content sharing platforms; they are dynamic spaces where learners can interact with other students in real-time and participate in discussions. Also, you can engage with your students by providing in-the-moment feedback to help clear their queries.

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3. Add Your Special Touch To The Course

There is no denying that online instructors and institutions have already covered the topics you plan to teach. However, your true potential can only be achieved when you teach an already-existing subject in your own unique way.

However, keep in mind that your target audience’s understanding level may vary; therefore, it is advisable to use clear, interesting and easy-to-understand teaching strategies. This makes learning more productive and enjoyable. Also, your mentoring should be more than just offering guidance; it must keep learners motivated and give them the assurance that their problems are being addressed.

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4. Select Your Ideal Target Audience

The course you intend to offer will determine your key target audience segment. If you provide coding classes, for example, your target audience would be adults, usually in the 18-30 age group. You must cover lessons that cater to both beginners and those who have a basic understanding of coding.

Your audience prioritizes quality education, flexibility, and accomplishing specific objectives, including academic success, professional advancement, and job placement. They also want sessions that provide comprehensive information, are participatory, and clear up any doubts. As a result, you should plan classes that address all of these aspects.

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5. Structure Your Course Well

A well-planned course makes learning more effective and less complicated. Break down your topics into smaller modules (like chapters in a book), making it easier for the students to grasp everything easily. If you wish to teach photography, for example, your first module will focus on the fundamentals, with lessons on "different parts of a camera," "how a camera works," "understanding light and shade," and so on.

As today’s learners are more focused on career-specific skills, you must incorporate assignments or tests at the end of each lesson and provide immediate feedback. When students receive instant feedback, they are always encouraged to improve themselves.

You can also include live question-and-answer sessions with industry experts to further enhance their learning.

To make their overall journey interesting, you can add elements like course previews, and display real-time progress dashboards of students when they log into your website.

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6. Decide The Price Of Your Course

The pricing strategy must revolve around the value, i.e., your quality content, you provide to learners and their flexibility to learn anywhere, anytime. And keeping your target audiences’ affordability in mind, the freemium (a combination of free and premium) business model is the ideal option. Unacademy follows the freemium pricing model.

In this model, you can keep some of your basic lessons for free and charge a subscription fee for the exclusive content, including live Q&A with industry experts and doubt-clearing sessions. To get a fair idea on how much you should charge, you can research the pricing plans of your competitors, and set your price around it.

You can quickly establish a steady income stream for your content with Skara by setting up membership plans and accepting one-time purchases.

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7. Develop Your Promotion Strategy

Once you are ready with your course, you should devote time to building brand awareness and drawing in people. Check which social media channels your target demographic uses the most, and design your promotion plan accordingly.

You can also look into the marketing or campaign types created by your competitors. Unacademy's promotion includes both digital and traditional strategies, such as content distribution on YouTube, Facebook, X, and Instagram, influencer marketing, TV commercials, and out-of-home (OOH) advertising (advertising displayed outdoors and includes billboards, hoardings, bus-shelter ads, etc).

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Wrapping Up

Creating an online course empowers you to establish your authority and make a significant impact. Whether you're upskilling professionals, assisting youngsters with academic success, or teaching a hobby to homemakers, your expertise will help hone their abilities and bring out their best versions.

We believe this blog will help you in transforming your passion into a profitable learning business. Good luck!