How User Experience Powers Video Streaming Business Success
When users of an OTT platform have to look for a relevant video from a vast content library, two things happen: first, they spend all of their time searching, and second, they feel frustrated, and consequently, unsubscribe from the site.
This is one of the most common risks faced by many video streaming providers and creators. When businesses are unable to deliver a satisfactory user experience, they lose their audience engagement.
This blog will, therefore, look at what audiences truly desire, and how you can achieve business success through an engaging and easy-to-use interface.
The Hidden Cost of Poor Content Discovery
Whether a user stays committed to a streaming service largely depends on their overall experience. According to the Gracenote Report, global consumers spend an average of 14 minutes searching for their desired content.
If people are unable to find videos easily and quickly, platforms experience undesirable consequences. The report further states that 19% of viewers will give up on a viewing session (the amount of time spent trying to watch something on a platform), and 49% will cancel a subscription if they cannot find the content they want.
What Do Viewers Prefer?
In a saturated OTT market, where streaming providers seek for long-term user attention, a structured video playlist is what audiences prefer most. A playlist is a collection of videos that belong to the same type. For instance, all films will fall under the ‘Movies’ section, all TV programs under ‘Series’, and all educational courses under the ‘Courses’ section.
This smart categorization makes content search a breeze. If you wish to launch your own movie or podcast streaming business, it is recommended that you create a playlist using refined filters like Genre (like action, comedy, thriller, documentaries), Series, New Releases, and so on. This allows your users to head directly to the appropriate section and find the videos they are looking for.
For Educators
With categories like Subject, Syllabus, or Difficulty, your learners can instantly find the exact lesson they need. This structured approach makes self-paced learning more seamless and engaging.
For Corporate Videos
Filters such as Department, Skill Level, or Role-Based Training allow your employees to quickly access the videos relevant to their growth. This ensures faster onboarding and consistent learning across teams.
For Fitness or Wellness Coaches
In order to create a customized training experience, sections such as Workout Type, Intensity, or Duration can allow your members to jump right into the session that fits their fitness objectives.
For Journalists
By providing classifications such as Topic, Region, Investigation Type, or Interviews, journalists allow viewers to focus on the stories that most interest them. This makes it simple and easy to navigate large report archives.
Additional Factors to Consider
Personalized content recommendations, a consistent design style, and responsive design are becoming more important than ever.
When you start recommending shows to your individual users, they will feel that this service is exclusively designed for them, driving continuing engagement and long-term commitment. This can be done by using data such as the types of videos that people watch most, and suggesting videos based on their likes and dislikes.
On the other hand, you can create a visually pleasing interface by following a consistent design style – your brand's colors, font styles, and layout – throughout the platform. Additionally, a responsive design offers a smooth experience when your service is accessible on any screen size.
If you take these factors into consideration, your streaming service will most likely become the favored choice for everyone.
Possibilities for Revenue Growth
When people are happy with your service, they are more likely to renew their subscriptions or even upgrade to higher-tier plans. Satisfied users will also refer your business to others, helping you grow organically.
Significant revenue growth can result from even a slight increase in retaining your existing members as well as onboarding new subscribers.
Grow With Skara
With Skara, a no-code platform for video creators, publishers and businesses, you can create your own on-demand video streaming service in minutes. The need to completely eliminate the "content search gap" and enhance monetization strategies of video makers is what propelled our engineers to develop Skara.
Our scalable playlist empowers you to easily structure and compile your videos, and instantly share them globally, ensuring that your target audiences can access the content whenever they want.
You can also customize your website completely, from adding your business logo, colors and fonts to website title and custom domain, that reflects your brand’s identity.
Whether you're a corporate executive, wellness and fitness trainer, journalist, podcaster, or online educator, Skara helps you build an eye-catching video streaming website with a consistent playlist.
.png)
Wrapping Up
A seamless user experience is no longer an optional; it is a necessity. A user-centric playlist has formed the foundation of a successful video streaming business. The video streaming providers who invest in simplifying content discovery, offering personalized recommendations, and customizing the interface will dominate the streaming business.
And with Skara's curated playlist, you can give your users exactly what they deserve: an exceptional viewing experience that keeps them coming back for more.
