Why Video Creators Must Transcribe Their Videos
A smooth and enjoyable streaming experience is the goal of any video creator. Every person wants to watch a video that is buffer-free as well as easy to understand. Academic or professional learners, for example, find it distracting to have to pause repeatedly in order to fully comprehend what the instructor is teaching.
This hassle of "pause, play, repeat" causes viewers to leave the video site frustrated, ultimately leading to the creator's business failure. Video transcription eliminates this inconvenience, amplifying videos’ impact while offering efficient service.
Transcription has become a crucial tool for many organizations and institutions. In this blog, we'll look into why creators employ transcription in their videos.
Understanding Video Transcription
Video transcription enables people to easily understand what the speaker is saying. This tool accurately converts spoken words and other audible sounds like background music, from videos into written text.
Let’s say, you provide online cooking classes and don't want your learners to fall behind. Instead of struggling to pause your video and then write down the recipes, people will simply read the recipe from your transcript. By doing so, they will not miss any of the important points you mentioned.
Its Significance
From the wellness to the media sectors, video transcripts are becoming a vital resource for accuracy and efficiency. By 2032, the global market of the transcription industry is projected to be worth USD 35.8 billion.
Transcription-integrated content ensures that your videos are RPWD-compliant (Rights of Persons with Disabilities Act), which mandates that people with disabilities, such as people who are hard of hearing, have equal access to digital content, allowing them to easily follow your words. As a result, your content is viewed and understood by everyone, which helps enhance your overall viewer engagement.
AI-Powered Transcription Gains Momentum
In an age where everything moves quickly, rapid speech-to-text conversion is imperative. That's where AI transcription comes in, redefining the video streaming environment. Automated transcripts are faster and smarter than ever, creating transcripts in minutes rather than hours as manual transcribing did.
The best thing about AI-driven transcription is that it can understand jargon, multiple speakers and different accents, as well as remove repetitive words.
However, achieving absolute perfection in transcription remains a challenge for fully automated systems. Hence, AI and human transcribing must coexist. As AI transcribes text with 95% accuracy, a comprehensive quality check that involves human proofreading of the entire document will yield a 100% accuracy.
Subtitles vs Transcription
Subtitles act as a translation tool, bridging language barriers. They help viewers enjoy a video and understand the dialogue they watch in a different language. In contrast, transcription is the process of turning video content into text so that viewers can read and refer to the text at a later time without having to watch the video again or without rewatching the video.
While subtitles appear on screen exactly when the words are spoken in the video, transcripts are shown alongside the video, highlighting the sentences as the speaker says them.
Benefits of Video Transcription
Video transcripts have served as the backbone of the video streaming industry, optimizing its performance. The demand for it has skyrocketed in recent years as more creators recognize its benefits.
Here's why they prefer this tool:
Wider Audience Reach
When you include the transcript, your videos can be accessed by anyone from anywhere. If someone watches a video while traveling and does not have earphones, they can use your transcript to read the conversations happening in the video.
Transcripts are also helpful for persons who have hearing difficulties. They can easily read your transcript and enjoy your content.
Increased Engagement
When your videos are engaging and accessible to everyone, people will return for more content. Viewers have the flexibility to read, reread, and understand the messages of your videos. This enhances your audiences’ streaming experience, which in turn fosters brand loyalty.
Enhanced SEO
For your video content to be easily discoverable on Google, transcription plays a key role.
Since Google’s algorithms index (analyze and organize) information in text form, they can’t directly “watch” or “listen” to a video, but they can read its transcript. By analyzing the transcript, Google understands your video’s context, identifies relevant keywords, and ranks your content accordingly.
A well-written transcript that includes relevant keywords can significantly improve your visibility in search results.
Better User Experience
You can enhance your viewers’ experience by making your transcripts interactive. Interactive transcriptions enable users to search for certain terms or phrases in the transcript without having to rewatch the entire video. In this way, they can go straight to that section of the video and obtain the necessary information, saving time.
Repurposing Opportunities
Transcripts help in boosting brand visibility as you can repurpose content from your videos. For example, you host a podcast and discuss “The Role Of AI In The Automotive Industry” in one of your episodes. You can now use a subtopic from it to create a carousel post for your social media platforms as well as write an article on it and publish on your website.
This approach diversifies your content, increasing viewer engagement while reaching a larger audience.
Future of Video Transcription
In today’s digital landscape, transcription is more than just a nice-to-have; it’s a crucial tool for success. Advanced technological breakthroughs, such as artificial intelligence (AI) and machine learning, are set to revolutionize the future of video transcription. As these emerging technologies evolve, transcripts will further enhance video efficiency and accuracy. Thus, it is critical that you incorporate transcriptions into your content to stand out and provide an exceptional watching experience for your global viewers.
FAQ
Q: Why should I transcribe my videos?
Transcribing your videos enhances accessibility, allowing a wider audience to engage with your content, especially those who may be hearing impaired or in situations where they cannot use sound. It also improves user experience and fosters brand loyalty.
Q: What are interactive transcriptions?
Interactive transcriptions are transcripts that allow users to search for specific terms or phrases. This feature lets viewers jump directly to relevant sections of the video, enhancing their viewing experience and saving them time.
Q: How do I ensure my transcripts are effective?
To create effective transcripts, include relevant keywords, maintain clarity, and ensure the text is easily readable. This will improve SEO and overall viewer experience, making it easier for your audience to find and engage with your content.
Q: Is video transcription beneficial for professional or academic content?
Absolutely! Transcription can significantly benefit educational content by helping learners who may struggle to follow along with audio. It allows them to grasp concepts better without interruption, leading to a more effective learning experience.
